Project Approach

 

Our Website Design And Development Project Approach  

 

 

 

Website Assessment Process 

 

Define business information; collect resources and select skills; compose policies. 

 

Key Assessment Practices 

 

• Analyse target audience, purpose, business objectives and current advertising methods of the business.
• Obtain resources and skills necessary for the development of the website or software development project.
• Devise policies about information development, functionality, and presentation to guide developers and users.

 

 

Website Scope & Definition Process 

 

Formulate a proposal document; devise a specification document; evaluate information consistency and set up hosting platform.

 

Key Website Scope & Definition Practices 

 

• Prepare a written proposal outlining the scope of the project including responsibilities, timelines and costs.
• Devise a specification document including a sitemap, wire frame and functional information.
• Select the appropriate hosting and platform PHP.NET or shopping cart

 

 

Website Layout & Design Process

 

Collect existing logo & graphics and relevant company information; create a consistent look and feel with navigation cues

 

Key Layout & Design Practices 

 

• Create a consistent look and feel for the website utilizing the business colour palette.
• Separate information into manageable portions.
• Provide cues for the user about the website's information structure and navigation.

 

 

Website Development Process

 

Create a directory and file structure; utilize development tools; use style guides to maintain consistency; check implementation in a range of browsers

 

Key Development Practices 

 

• Initially, create an extendible directory and file structure to manage the website's files and/or software components.
• Use development and project management tools.
• Use style guides or web generating schemes for supporting a consistent look and feel.
• Check the website's implementation in a range of browsers.

 

 

Website Testing Process 

 

Incessantly monitor and improve the website to meet user needs; use testing, evaluation, and the public to shift and change website's content as user needs and wants alter.

 

Key Testing Practices:

 

• Incessantly monitor and improve the website to meet user needs.
• Based on analysis, user testing, and the public, identifies new user needs.
• Identify new technologies and tools that may help you meet user needs better.

 

 

Website Posting & Completion Process

 

Make the website live for general web audiences, potential users and current users; website promotion; maintenance and updating.

 

Key Posting & Completion Practices 

 

• Make the website live using hosting details.
• Preparation of meta tags, constant analysis and submitting the URL to the search engines and directories.
• Technical maintenance, content management & updating, site visit activity reports, staff training and mentoring are conducted.
• Install google analytics and provide the relevant marketing support and on going maintenance plan.

 

 

 

Our Search Engine Optimisation (SEO) Project Approach 

 

 

Step 1 – Initial client consultation via telephone 

We discuss with you to determine your needs, your understanding of your competitors, the keywords you wish to target, your expectations and a range of other factors to help us get started. We then go study and analyse the keywords provided and suggest any changes to agree on a final keyword set.

 

Step 2 – Snapshot report 

Step 2 is to build a Snapshot report detailing how your current website is rating for the keywords you selected. This considers a large number of lead indicators (things that will lead to good SEO results) as well as actual SEO measures. The report will also consider the people that you listed as your competitors and other organisations who are leading the way in the keywords you selected.

 

Step 3 - Integrate SEO measures into monthly reports 

If you are part of The Website Marketing Groups monthly website support service you will be receiving a monthly performance report on your website. We will integrate the key SEO measures into this report so that you can keep an eye on how you are progressing each Month. After the SEO program is complete we make this optional service available for $20 / month in addition to the current monthly support agreement.

Step 4 – Website-On page optimisation 

We will then re-build the website optimising it from an on-page point of view making necessary changes to focus more on your chosen keywords. This is a complex process that mostly involves invisible elements of your site however it will also involve us making suggestions for changes to the content of your site. Occasionally these on-page changes will be quite involved and if changes are estimated at more than 2 hours work we will provide an estimate to make the changes.

Step 5 – Website-Off page optimisation 

  

In addition to on-page factors we will provide a basic off-page service including submitting the site to the leading Search Engines and a number of online business directories or industry bodies identified by you. This will help build the credibility of your site in the eyes of the search engines.

 

 

The Website Marketing Group are a leading Australian, internet marketing company. We are the ideal web design and development agency for building corporate and business websites. Based in Sydney, we have worked with a broad range of corporate clients, as well as blue-chip corporations to SME's, Government Bodies, Associations and Educational institutions.

  

Our Services range from: website design and website development, company logo design and branding, domain name registration, content management systems, e-commerce websites, search engine marketing (SEO) and Pay Per Click (PPC) and email marketing.  

 

We are a SydneyWeb based business web design company specialising in website design and web development. A full service digital marketing & services agency. If its to do with online, we can do it! Our goal is to provide the most up-to-date online marketing strategies available. We are one of Sydney's leading Website design companies, a Web Design and Website Marketing Company which nowadays is often also known as a web design agency & Digital Agency. We have over 11 years of experience building and promoting corporate websites.

 

Our website project sizes vary from $3000 - $100,000. Hourly rates from $100 per hour. Don't make the mistake of choosing a developer solely based on cheap prices - it will cost you sales and maybe even your reputation in the long run. Go with 11 years of experience.

 

We are one of the leading sydney web design companies servicing the areas of Parramatta, Sydney CBD, Baulkham Hills, Castle Hill - Norwest Business Park, Wetherill Park, Hornsby and Western Sydney including Liverpool. 

 

If you are looking for an award winning, Sydney Website design company and web designers in Sydney, email your enquiry or Request For Proposal here.

 

Give us a try! Call now on 1300 911 772.